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There are hundreds of daily opportunities for talking up a Business, and this helpful and informative resource details how to make word-of-mouth work and how to identify and make the most of every chance to promote and grow a business without spending a fortune on expensive advertising. The importance of understanding the basics of good [...]
You will find this Dictionary very practical, with text designed as a guide on a dayto- day level. It can help you in two ways. First, it uses language that people actually speak, and helps to make clearer much of the jargon used in marketing. Two examples: you read in a marketing magazine about FMCG; [...]