So you start the day full of enthusiasm. You’re excited about a new piece of creative work and
itching to put your ideas into action. Firing up your computer, the familiar stream of e-mails pours
into your inbox, burying the ones you didn’t get round to replying to yesterday. Scanning through
the list, your heart sinks – two of them look as though they require urgent action. You hit ‘reply’
and start typing a response to one of them… 20 minutes later you ‘come round’ and realise
you’ve got sucked into the e-mail zone and have been sidetracked by interesting links sent by
friends, as well as writing replies about issues that aren’t a priority for you. You minimize the e-
mail window and get back to your project…
After 15 minutes you’re really enjoying yourself, getting into your creative flow – when the phone
rings. Somebody wants something from you. Something to do with a meeting last week. You
rummage through the papers on your desk, searching for your notes. You can’t find them.
Suddenly your heart leaps as you lift up a folder and find an important letter you’d forgotten about
– it needed an urgent response, several days ago. ‘Hang on, I’ll get back to you’ you tell the
person on the phone, ‘I’ll ring you back when I’ve found it’. You put the phone down and pick up
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