Marketing Strategy




  1. a plan of action or policy designed to achieve a major or overall aim.

    "time to develop a coherent economic strategy"

    synonyms:master plan, grand design, game plan, plan (of action), action plan, policy, program

When selecting a Real Estate Brokerage to sell your home, their marketing strategy should be near the very top of your list (2nd only to ethics and competency) to ensure you get the most money and the best terms of sale for your home!  

No matter which real estate agent you choose from Century 21 In-Studio Realty, you can expect a comprehensive marketing package when you're ready to sell your home!  The following marketing points are the most common tools used by Century 21 In-Studio!  Please note, that all the items below may not be suitable for each application, and that a custom tailored marketing plan will be prepared for your home! 

The Property Sign

A vital part of selling your home!  Our large, and attractive signs will bring maximum exposure to your home or property.  It will be NO SECRET that your home is for sale when people see your Century 21 For Sale sign on your property!  Loaded with flyers in a 'Take One' box so that interested Buyers can learn more about your property! 

Custom Flyers

Your flyers are full colour, full bleed, and tell the Buyer a great story about your home!  Filled with professional photos, details about the property, and a property description, buyers will have their curiosities piqued to THE MAX! 



We believe that Professional Photography ranks up there as the single most important feature of an online listing presentation.  Your photos are produced in-house, and by our very own Mike Seiler.  Mike was a local real estate photographer and virtual tour provider in Owen Sound before he got into real estate!

Virtual Tours


A stunning video walk-through can be an incredible asset for your listing.  There are countless examples where virtual tours have been a key component in a home sale.  From 'sharing' the listing with a distant relative, to purchasing a property 'sight unseen' a professional virtual tour can be the difference between a sale or no sale!, MLS® is the go-to website when people are looking to purchase a home or property.  Your listing will be easily found, and look great, when people are searching for 'homes for sale in Owen Sound'! 

TREB ®Toronto Real Estate Board

A common question from Sellers in Owen Sound Grey Bruce is 'How are you reaching the Toronto Market?'.  Century 21 In-Studio Realty is a proud member not only of our local real estate board (RAGBOS), but of the Toronto Real Estate Board.  Each of our listings are manually uploaded to TREB® and exposed to an additional 49,000+ Realtors to Sell Your Home!  Without question, in 2017 and 2018 we've seen more homes sold to Toronto Buyers than several previous years combined! 


Home Staging

We work with your existing furniture (and some of our own) to make sure your home looks it best!  Staging a home to sell is different than staging a home to live in, and can dramatically increase your odds of selling FASTER and for MORE MONEY!  Our staging service is available to all of our real estate agents and clients and is provided in-house by our very own Cindy Shanks! 

Social Media 

  • Google+ Social Icon
  • Facebook Social Icon
  • Twitter Social Icon
  • YouTube Social  Icon
  • Pinterest Social Icon
  • Instagram Social Icon
  • LinkedIn Social Icon

If you've been on any major social media platforms recently, chances are you've seen an ad from an Owen Sound real estate agent!  Likely one of the greatest benefits of Social Media for Real Estate is that we can target Demographically and Geographically.  Within days of listing your home, we can reach thousands of people in the Owen Sound area!   Often times people will 'tag' their friends or family when they see a home for sale.  Visit our Facebook Page and find the last listing that we've advertised and check out the comment section!      

Syndication &


IDX (Internet Data Exchange) - Most Owen Sound Realtors, and various Real Estate platforms, including Century 21 In-Studio Realty participate in the IDX program which enables all parties involved to be able to market each others listings!  Within a day or 2 of being listed, when someone 'Google's' your address, you'll be ALL OVER THE INTERNET!  

Floor Plan

A floor plan is an amazing online tool to help potential Buyers understand the layout of your home before arranging a viewing.  There will be no guess work here! 

Storefront Display

Your listing will be featured digitally and in a catalog in our Downtown Owen Sound storefront location!  With our unique curb appeal, and our community spotlight, we attract dozen of unique visitors to our storefront each and every day!

MyStudio21 is our exclusive company website (it's the one you're on now!), packed with resources for our real estate agents and clients.  Your listing will be featured on our 'Homes for Sale' section of the website!  


We recommend that Most Newly Listed Homes have at least one open house at the beginning of their listing!  This serves 2 very important causes. 

1. It can lessen the 'showings' burden on you, the seller.  If we have 15 parties through an open house, that is potentially 15 showings that you don't have to leave your home for each time! 

2.  It can create some 'hype' around the listing.  Often times a Buyer will want to make an offer on a property 'before the open house' due to fears that the open house will attract another Buyer.  Their fear is legitimate!  


Knowing what Agents and Buyers thought about your home after a showing can be an effective tool to improving your home for further showings.  We do our best to retrieve quality feedback after each showing! 

Realtor Caravan

The Owen Sound Realtors have an organized tour of homes each Thursday morning.  Chatsworth, Georgian Bluffs and the Municipality of Meaford (Sydenham) are on a rotational schedule.  Exposing your home to the local Realtors in Owen Sound will allow them to 'pre-qualify' your home for their buyers.

Century 21 is one of the worlds most recognized brands in Real Estate, and is one of Canada's leading online search engines that buyers use when searching homes for sale in Owen Sound.  Your listing will be given priority on the website!  

STOP!  Stop searching the market daily for Homes for Sale!  We can set you up on an Auto-Email so that you are notified IMMEDIATELY when new homes for sale come on the market!  Simply fill out this short questionnaire >>HERE<<

Google Maps Century 21 In-Studio Realty

Located in Beautiful Downtown Owen Sound, 'on the block' with, Lawsons, Heartwood, The Artist Co-op, Barebirch, Dr. Cobbler'sGallery De Boer, Becker Shoes, and All Things T!

®2019 Created by Century 21 In-Studio Realty Inc., Brokerage

Homes for sale in Owen Sound, Chatsworth, Georgian Bluffs, Meaford, Springmount, Hepworth, Sauble Beach, Southampton, Port Elgin, Wiarton, Lions HeadTobermory, Cape Croker, Ferndale, Markdale, Holland Centre, Georgian Bay, Clavering, And all areas in-between!